Updated : Thu, 11 Mar 2010 15:12:12 +0000
As bloggers, we put a lot of effort into telling our readers how to do things. We believe that if we can just give them enough informative content that they’ll subscribe to our blog and never leave. We try to become the best teacher we possibly can, instilling wisdom down into short, usable posts that our [...]
Publ.Date : Fri, 26 Feb 2010 14:56:15 +0000
This is the final installment of a three-part series on how to translate advice from marketing guru Dan Kennedy to a new online environment. One of the smartest things any online marketer can do is to study the “old school” guys who wrote direct mail, magazine ads, and other artifacts of advertising history. Why? Because it took [...]
Publ.Date : Tue, 02 Mar 2010 15:28:24 +0000
How I used a blog to attract thousands of subscribers my first week. Why I make six figures and you don’t. How I quit my day job and now I work all day in my robe and slippers while my wife brings me lattes. Ever seen headlines like these before? Find them at least a little compelling? Like [...]
Publ.Date : Mon, 01 Mar 2010 14:40:41 +0000
Bloggers have a distinct disadvantage. When someone hires an expert in — oh, let’s say marketing — that expert can dispense the same information she did for the last client. And the client before that one. And the one before that. Not bloggers. Blogging is about breaking down everything you know into bite-sized chunks so that people [...]
Publ.Date : Mon, 08 Mar 2010 16:12:47 +0000
When I first had the insane brilliant idea to start a business and get out of the alleged safety of the corporate world, I started by reading everything I could find. I wish I could remember where the thread started for me. It might have been Dan Kennedy, it might have been Michael Port, it could [...]
Publ.Date : Thu, 04 Mar 2010 15:05:02 +0000
There’s a wonderful European-style market and bakery in the Oak Lawn area of Dallas. They serve everything from made-to-order salads and sandwiches to chef-prepared, ready-to-eat meals. But what I love most about the place is the sign on the door when you leave. It’s classic. The sign doesn’t read “Please Come Again” or “Thank You for Your [...]
Publ.Date : Tue, 09 Mar 2010 14:29:18 +0000
There are two kinds of people on the Internet: the greedy and the generous. The greedy want you to pay for everything. Every link is an affiliate link. Every recommendation has a profit motive. The really good content is locked away until you fork over some money. The generous want to give you everything free. It never occurs [...]
Publ.Date : Wed, 03 Mar 2010 13:52:45 +0000
I’ve written a few contrarian things lately. Specifically, I ranted a bit about why I think the most common “make money online” technique doesn’t work for most people, and about how, really, the most important ingredients of success are persistence and grit. Then, on my own blog, I ranted about why “systems” for achieving specific results don’t [...]
Publ.Date : Thu, 11 Mar 2010 14:25:31 +0000
A 40 year-old unsolved murder mystery. Strange cryptic codes in a bible. Sweden, sandwiches, and many, many cigarettes. The badass-est female protagonist since . . . forever. And an author who has, posthumously, caused quite a ruckus in the book world and in the minds of conspiracy theorists everywhere. Yes, I’m talking about The Girl With [...]
Publ.Date : Wed, 10 Mar 2010 13:00:46 +0000
Guest posting is the “in” thing. It’s the newest craze. All the kids are doing it! You’ve heard it time and time again — guest posting is the best way of promoting your work. So why haven’t you become part of the hip crowd yet? I know why. You’re scared of rejection. You’re not sure if you [...]
Publ.Date : Fri, 05 Mar 2010 14:44:34 +0000
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