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Google Analytics helps you learn more about where your visitors
come from and how they interact with your site. With this
information you can write better ads, strengthen your
marketing initiatives, and create higher-converting websites.
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Google's Optimizer is used used to test and optimize site
content and design, you can quickly and easily increase revenue
and ROI whether you’re new to marketing or an expert. It helps
you increase the value of your existing website and traffic
without having to spend anything.
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Piwik is a PHP - MYSQL web analytics software program, that you
download and install on your webserver. After installation;
you basically cut and paste a javascript tag onto the website
you want to track. It then provides you with detailed reports
on your website visitors.
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The Web Analytics Association provides it's members with
quality education, helping to develop standards, best practices
, conducting research and advancing the industry.
Their official definition of Web Analytics is: 'Web Analytics
is the measurement , collection, analysis and reporting of
Internet data for the purposes of understanding and
optimizing Web usage'.
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Web Analytics Demystified is a globally recognized source of
education, and guidance. Their books, presentations, research
and blogs are a valuable and respected resource for
web analytics practitioners everywhere.
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Web Analytics
